The challenge

We Are Think Smart are a digital agency empowering small businesses and franchises to automate, engage, and monetise their products and services through comprehensive software solutions that take care of clients’ admin and logistics, so that they can focus on growing their businesses. While We Are Think Smart’s solutions were gaining traction among the small business community, their lack of a cohesive brand identity was slowing up their marketing efforts. It was time to shift gears.

Our approach

Our journey with We Are Think Smart kicked off with a very candid conversation about what they were looking to achieve with their brand identity. This swiftly turned into an in-depth briefing session, where we challenged preconceptions of who they were as a solutions provider to unearth compelling insight on what they perceived their brand purpose and position to be through the lens of their diverse target audience. 

Our solution

Inspired by We Are Think Smart’s core purpose of helping businesses shape their success through integrated technology, we developed a unifying concept shaped by the company’s depth of technical capability and stability of their platform which enables clients to achieve success as they define it. The logo was crafted to express a seamless, integrated intelligence, configured into a robust structure. The broader visual identity leveraged simplicity and minimalism by combining modular, geometric continuity graphics with a monochrome colour palette and neo-grotesque typography.

The result

Transforming the We Are Think Smart visual identity has finally enabled the brand to market itself freely. Through consistently designed marketing collateral and a coherent brand image the business development team are now fully empowered to expand the brand’s reach and inspire their target audiences.