How many promotional emailers have you opened, read, and clicked through on recently? Probably the same as me. None. And why is that? Brands put an enormous effort into the design, copywriting, and development of these digital communications. Yet, even with sophisticated imagery, bold colour, and big glaring buttons inviting us to ‘Learn More’ or ‘Sign up now’ they simply end up in our trash.

Getting your start-up off the ground can be both exciting and daunting. As you take your idea to market, you’re naturally thinking about the multitude of logistics involved in delivering your product or service to customers. And, then there’s packaging it just right so that the people you’re engaging with can easily recognise it and most importantly build a relationship with it.

If you're reading this, you're likely embarking on the exciting path of starting up a new business or at least considering taking the plunge. After being a startup ourselves and having worked with many startup businesses who are at varying stages of their journey, We'd like to share some insight that could reshape your perception of the initial stages of your business.

I was recently caught up in the Bank Holiday weekend British Airways travel debacle where due to technical glitch my flight was first delayed and then on the day of departure, cancelled. Just what you need at either the beginning of, or in my case end of a holiday.

In the realm of brand communications, a remarkable transformation is underway, powered by the rise of Artificial Intelligence (AI).

As more and more brands enter the marketplace naming becomes more challenging, primarily when acquiring a suitable domain name. In the early days of the internet, there were only a few top-level domains (TLDs) available, such as .com, .org, and .net. However, in recent years, there has been a significant increase in the number of new TLDs being introduced.

We are huge believers in the differentiating power of photography. A good photograph can elicit strong emotional responses, define pivotal moments in history and embody the spirit of a generation.

Bespoke photography always gives brands the advantage, particularly in a mediascape where stock imagery is prevalent. And finding the right talent to execute a specific kind of imagery is vital in getting the cut-through that your brand deserves.

In a saturated marketplace it’s increasingly challenging for brands to create genuine connections with audiences. Consumer consciousness has evolved. People are more sophisticated than ever in their decision making process and are seeking out more meaningful products, services and experiences that reflect their own identity and beliefs.

Your brand’s integrity should always be front of mind and it’s important to create distinction not only in your brand’s actions, behaviour and voice, but also in the way your brand expresses itself visually.

When it comes to creating and maintaining a strong brand, integrity is key. Your customers need to believe that your message is authentic, that your products have value, and that you stand behind everything you put your name on.

Naming your new brand can be both exciting and daunting - you want a name that reflects the values and personality of your business, but is also catchy, easy to remember and different to your competitors.

I went for an interview years ago and the MD asked me how many logos could I design in a day. Weird question I thought. Surely he should be asking me about how I approach identity design.