Find your ideal domain
Five reasons to embrace progressive top level domains.
As more and more brands enter the marketplace naming becomes more challenging, primarily when acquiring a suitable domain name. In the early days of the internet, there were only a few top-level domains (TLDs) available, such as .com, .org, and .net. However, in recent years, there has been a significant increase in the number of new TLDs being introduced, such as .blog, .club, .app, and .guru. While some people may be hesitant to adopt these new TLDs, there are benefits to using them. Below are some of the reasons why.
More availability
One of the most significant benefits of new TLDs is that they offer more availability in domain names. With traditional TLDs, many of the best domain names have already been taken, making it difficult for businesses and individuals to find a domain name that accurately represents their brand or website. With new TLDs, there are many more options available, allowing people to find a domain name that works for them.
Better branding
New TLDs also offer better branding opportunities. With traditional TLDs, it can be challenging to create a memorable and unique domain name that accurately reflects your brand. With new TLDs, you can create a domain name that is more descriptive and specific to your brand. For example, if you run a blog about travel, using a .travel TLD can help your website stand out and make it clear what your website is about.
More targeted marketing
Using a new TLD can also help with targeted marketing efforts. By choosing a TLD that is specific to your industry or niche, you can create a more targeted marketing campaign. For example, if you run a business that sells organic food, using a .organic TLD can help you target your marketing efforts to people who are interested in organic products.
Improved search engine optimization
Using a new TLD can also improve your search engine optimization (SEO). While Google has stated that the TLD of a website does not impact its search ranking, using a TLD that is specific to your industry or niche can make it easier for search engines to understand what your website is about. This can improve your website's visibility in search engine results pages (SERPs).
Increased security
Finally, using a new TLD can also offer increased security. With traditional TLDs, there is a risk of domain name system (DNS) attacks, such as domain hijacking or domain squatting. With new TLDs, there is less risk of these types of attacks, as the domains are not as widely used and are less likely to be targeted by hackers.
While there may still be some hesitation around using new TLDs, they clearly offer benefits that cannot be ignored. From increased availability and better branding to more targeted marketing, improved SEO, and increased security, there are many reasons to consider using a new TLD for your website or business. As the internet continues to evolve, it is essential to stay current with the latest trends and technologies to stay ahead of the competition, and using new TLDs is an excellent way to achieve your goals.
