The challenge

AppMonsta, is a leader in app market intelligence who are redefining the API landscape, by providing businesses with unparalleled access to comprehensive app data helping them drive innovation,  enhance their capability, and elevate their potential in the app ecosystem. While AppMonsta’s business was thriving in the API market, the leadership team felt that their brand wasn’t keeping pace and needed to embody the vibrant energy and character that was inherent in the company.

Our approach

Our first step was to conduct a brand workshop with the AppMonsta team. This helped us define a blueprint of who the company was and what attributes distinguished it in the marketplace. This essential intelligence gathering exercise enabled us to craft an insightful brief to guide the creative process.

Our solution

We created a fresh brand positioning and identity driven by the personification of AppMonsta as a ‘Real Pal’ who empowers users to make informed decisions, innovate, and succeed in the dynamic app ecosystem. We brought this idea to life through a stylised, typographic logo that blends an ‘A’ with an ‘M’ to create a playful Monster character. Additionally, we created a flexible visual identity using a series of bespoke monster characters and thematic tech illustrations, complemented by dynamic colour backdrops and bold, approachable typography.

The result

Our work with AppMonsta has breathed new life into their brand expression. They now have a visual identity that brings their energy and personality to the forefront of their brand and a robust design system, giving them the range and versatility to connect with their audience on a more engaging level.