The challenge

After supporting clients in the housing sector for a number of years, digital transformation consultants Neo Technology identified a significant number of systemic inefficiencies and organisational weaknesses impeding housing associations. In response to this, Neo Technology created Propsys 360. A modular product, purpose built to solve regulatory, operational, property management, and tenants issues. With Propsys 360 fine tuned and ready to go to market there was a pressing need to create a brand positioning and identity to give it a distinct edge in the marketplace. 

Our approach

Our first step was to conduct a brand workshop with Neo Technology to identify and validate the key product benefits and capabilities that would guide our creative thinking and influence our concepts.  The insight gathered during our session provided crucial content that informed our creative process. 

Our solution

We devised a brand positioning and identity propelled by the concept of Propsys 360 being a holistic problem solver giving users increased clarity, knowledge, and visibility. The idea manifested through a stylised logo using intricate structural forms to express the dynamism and integrated nature of the product’s progressive technology. The supporting visual identity combined concepts of Propsys 360’s intelligence and energy through a technical illustration style inspired by architectural schematics and vibrant, ambient gradients. 

The result

Our work with Propsys 360 launched the product confidently into the market. Equipped with a striking identity that authentically reflects the product’s transformative power and capability, along with a comprehensive design system providing the structure and flexibility to connect with audiences across media and drive digital transformation in the housing sector.