The challenge

Public relations experts Spreckley have a 40 year proven track record in building credibility and visibility for clients across the technology sector. After undergoing a digital and visual identity transformation driven by Alchemy Digital in 2022, Spreckley needed to expand the new design style across their suite of internal and external collateral.

Our approach

The design system was well illustrated in Spreckley’s new website which embraced slick, Swiss style typography and layout, along with a sophisticated, muted colour palette which integrated with candid, monochrome imagery. With such a robust foundation we worked with Spreckley to create an implementation plan which would accommodate their essential marketing materials and give them the flexibility to expand the design system overtime.

Our solution

We implemented the design precedent across a range of core materials including, stationery, presentations, promotional communications, event banners, brochures, and flyers. Furthermore, we set up robust templates with inbuilt stylesheets and colour palettes to make sure subsequent design files retained continuity with the overall visual identity. Establishing this level of design governance enabled the new visual identity to grow intelligently and consistently.

The result

Spreckley’s brand collateral channels their content with the impact and intelligence that has been inherent in the business for over 40 years. Providing a confident and credible platform to drive meaningful engagement with their clients.