The challenge

Transatlantic Theme Company are a WordPress theme development company founded by two partners based either side of the Atlantic. Their purpose as a business is to create premium website templates for individuals, businesses and organisations. Ahead of the game in theme development, Transatlantic Theme Company realised they didn’t have a brand to take their products to market and reflect their quirky edge. 

Our approach

We spoke with Transatlantic Theme Company about their aims, purpose and personality to uncover a distinct position for their brand in the Theme market. They saw themselves as providers of quality products that stood the test of time and enjoyed the irony of using vintage style graphics to present a modern outfit. This playful positioning became the foundation of our brief. 

Our solution

We designed a brand identity that drew on vintage aesthetics, print ornaments, copper plate engravings and emblems to create a dynamic logo, mercurial type styles and ornate narrative graphics. We also developed a brand voice that emulated a Victorian style of language to be used in conjunction with contemporary products.  

The result

Transatlantic Theme Company were delighted with the visual identity that we created for them, feeling that we’d really captured the essence of what they wanted to achieve and how they wanted to create distinction in the marketplace.