The challenge

Anaya is an independent Doula working internationally to empower individuals to discover their essential truth in the human experience of pregnancy. With a successful track record in a delivering a more inspiring experience for clients established, Anaya felt that the time was right to galvanise the brand to become a more inspiring and credible expression of its core purpose.

Our approach

We conducted a virtual brand workshop with the Anaya team to get a better understanding of who they really were, how they worked and the difference they brought to the pregnancy experience. Our conversation opened up a number of insights for us to create an inspiring brief to drive the creative thought process.

Our solution

Motivated by the vision of empowering every individual they work with, to find their essential truth we developed a concept inspired by mandalas to reflect the subconscious connection to infinite energy and consciousness, while simultaneously expressing the power and importance of human connection throughout the pregnancy experience.

The result

Anaya’s brand became an authentic reflection of the experience and inspiration their clients enjoyed when working with them. We successfully brought the business and brand into harmony.